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Make Up Genius

The new makeup app taking the world by storm!

Make Up Genius by L’Oréal Paris, is the ultimate makeup app using innovative augmented reality technology so you can see L’Oréal Paris makeup products, colours and a range of designer looks on yourself in real time – it’s like having your own personal makeup artist at your beck and call.

All you have to do is take a close-up picture of your gorgeous self then go crazy trying on new products and looks to see what suits you best.

Your smartphone will instantly become a mirror…move your face and the makeup moves with you – it’s virtual technology at it’s best and L’Oréal Paris are the leading the way!

Not only to we think it’s ‘GENIUS’ at helping you make great makeup choices it’s also super fun, a never ending source of entertainment sharing your looks – photo or video – with friends, family and colleagues…even the men in your life will get a kick out of this app.

WARNING:  Drinking while using this app can cause hours of laughter and/or embarrassment if shared on social media.


The L’Oréal Paris Makeup Genius app is available for free download on iPhone and selected Android devices.

Simply download the L’Oréal USA or L’Oréal SA Makeup Genius apps that appear in the app store, then ‘New Zealand’ is available as their country of choice once the app is downloaded.

NOTE: the Colour Riche Le Khol eyeliner in White, Volume Million Lashes So Couture mascara and eyeliner and the Nude Magique BB Blush products currently appearing on the Makeup Genius app are unavailable in NZ.